Digital product designer with 3 years experience, based in London, UK
Role: Lead Product Designer
What3words is a super simple way to talk about and share locations of people & places all around the world. They have split the world up into 3m x 3m squares and assigned 3 dictionary words to each square. For example, the square I'm sat in right now is 'hugs.noted.pasta'.
This has been used by delivery drivers, festival security and a wide range of other logistics & humanitarian projects.
My initial role on this project was to work alongside usTwo during a 4-week discovery phase to dive into the problem we were trying to overcome, quickly prototype some solutions and then test these solutions on real users.
After this, I took the project on and lead the full product design phase. This was one of the most exciting projects I've worked on due to the nature of the product its self and the design challenges which we faced along the way.
B&M homestores is the leading variety retailer in the United Kingdom, employing over 22,500 staff. It is listed on the London Stock Exchange, and is a constituent of the FTSE 250 Index.
My initial role on this project was to help run the discovery workshop alongside the lead product designer in order to capture the client's requirements whilst keeping the end user at the forefront of our decisions.
After all of the requirements were gathered I did some thorough competitor analysis which ensured that we had a good idea of what other retailers were doing right, and what they were missing the mark on.
Once we had a full set of user stories written, I set out to produce a full set of wireframes mapping out thorough flows and journeys throughout the app. I then turned this into a quick tap through prototype using InVision.
Once the wireframes were signed off, I worked closely with the UI designer to ensure that all of the finer details were considered, such as error handling and a smooth onboarding process. I also worked closely alongside the back-end developer to ensure that what we were designing matched up to the database which we were pulling all of the data from.
Tools Used: Sketch, Illustrator
Tempt App 📸
Role: Lead Designer
Release date - August
Tempt is a social app which connects fans to their favourite social stars & models. This was an extremely fun & challenging project to work on due to the nature of it. It needed to be a single app, with varied permissions and functionality depending on who was signed in.
As well of all of the challenges we ran into regarding videos, in-app purchases & multi profiles, there were lots of interesting considerations we had to make when it come to the back end admin panel. Certain profiles had to be approved, as well as integrating analytics and payment systems. Let's just say I learnt a lot on this project!
This app has 40 high profile models signed up ready for a mid July launch.
Find a Film Fast is an app for finding a film to watch. It matches you with people who have similar tastes and then shows you films which they've said they love which you haven't seen.
For this project the client came to us with a brief which was quite simply, an app which helps users find movies to watch. I was lead designer so I began the project by doing lots of user research to find out peoples viewing habits and lots of other in-depth information about how people find movies to watch. We found out that most people trust their friends recommendations!
Once all of the research was done I created wireframes and then worked on all of the branding and UI.
Tools Used: Sketch App, Photoshop (animations), Proto io.
Cloud Airlines was a concept I came up with for my final university project which explored my vision of where in-flight entertainment is going.
I did lots of research and testing with real users to come up with a viable product. I also did lots of work with customer journey maps and various other service design methods to make sure that there were no loose ends or unconsidered options.
This project was done for a client who had a vague idea for a dating app. He wanted it defining further and a document creating which he could then take to investors.
Recently I've been doing lots of discovery documents for start-ups which has been really enjoyable as there's nice variation. They've also made me learn a lot of lessons when it comes to product strategy and creating apps which solve real problems.
This app ended up getting developed by a separate company so unfortunately, I didn't get to ensure all of the decisions I would have made were taken out.
I was approached by an electronic music producer that I know to design him some cover art for some upcoming singles he had coming out. He got in touch with me on the back of some similar designs he had seen me post on Instagram.
I love doing experimental things like this which I'm not used to as it forces me to learn new skills and use the ones I already have in ways which I'm not used to.
Tools used: Adobe Illustrator, Adobe Photoshop.
Cvlt Branding 💪
Role: Brand design
CVLT Fitness approached hedgehog lab as they needed an iOS app designing and developing. I was tasked with the branding. There are lots of connotations when it comes to gyms and fitness, but I wanted to create something a bit different whilst still symbolising fitness.